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Blonde Hair Shampoo

Shop salon-professional shampoo designed specifically for blonde hair. Banish unwanted yellow & brass with toning or brighten your blonde with an illuminating shampoo. Keep your blonde hydrated and repair damage with high-quality ingredients from top blonde shampoo brands like Milk Shake, Fudge, Olaplex, Kevin Murphy, and more...

Blonde Hair Shampoo

Shop salon-professional shampoo designed specifically for blonde hair. Banish unwanted yellow & brass with toning or brighten your blonde with an illuminating shampoo. Keep your blonde hydrated and repair damage with high-quality ingredients from top blonde shampoo brands like Milk Shake, Fudge, Olaplex, Kevin Murphy, and more…

  • 15%
    OFF

    Fanola No Yellow Shampoo 350ml

    4.89 out of 5
    Original price was: NZD $19.95.Current price is: NZD $16.96.
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  • 15%
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    Milk Shake Silver Shine Shampoo 300ml

    4.94 out of 5
    Original price was: NZD $38.95.Current price is: NZD $33.11.
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    Nak Care Blonde 500ml Duo

    4.79 out of 5
    Original price was: NZD $29.95.Current price is: NZD $25.46.
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    Fudge Clean Blonde Shampoo 250ml

    4.95 out of 5
    Original price was: NZD $19.95.Current price is: NZD $16.96.
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  • 17%
    OFF

    Olaplex No.4P Blonde Enhancer Toning Shampoo 250ml

    4.79 out of 5
    Original price was: NZD $60.00.Current price is: NZD $49.95.
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    Milk Shake Icy Blond Shampoo 300ml

    4.86 out of 5
    Original price was: NZD $43.95.Current price is: NZD $37.36.
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    Kevin Murphy Blonde Angel Wash 250ml

    4.67 out of 5
    Original price was: NZD $59.00.Current price is: NZD $50.15.
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    Fudge Blonde Damage Rewind Shampoo 250ml

    4.83 out of 5
    Original price was: NZD $22.00.Current price is: NZD $18.70.
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    Angel Lavender Violet Tone Correcting Shampoo 400ml

    4.87 out of 5
    Original price was: NZD $41.90.Current price is: NZD $35.62.
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    Pureology Strength Cure Best Blonde Shampoo 266ml

    4.86 out of 5
    Original price was: NZD $63.50.Current price is: NZD $53.98.
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    Redken Blondage Shampoo 300ml

    4.57 out of 5
    Original price was: NZD $49.00.Current price is: NZD $41.65.
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    Lust Blonde Shampoo 325ml

    4.94 out of 5
    Original price was: NZD $36.00.Current price is: NZD $30.60.
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    De Lorenzo Instant Illumin8 Shampoo 375ml

    5.00 out of 5
    Original price was: NZD $29.50.Current price is: NZD $25.08.
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    Nak Care Blonde Shampoo 500ml

    5.00 out of 5
    Original price was: NZD $23.45.Current price is: NZD $19.93.
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    Davines Heart of Glass Silkening Shampoo 250ml

    5.00 out of 5
    Original price was: NZD $55.90.Current price is: NZD $47.52.
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    Evo Fabuloso Platinum Blonde Toning Shampoo 250ml

    5.00 out of 5
    Original price was: NZD $48.00.Current price is: NZD $40.80.
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    Eleven Keep My Colour Blonde Shampoo 300ml

    5.00 out of 5
    Original price was: NZD $42.00.Current price is: NZD $35.70.
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    Nak Platinum Blonde Shampoo 375ml

    4.17 out of 5
    Original price was: NZD $37.95.Current price is: NZD $32.26.
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    Goldwell Blonde & Highlights Anti-Yellow Shampoo 300ml

    4.80 out of 5
    Original price was: NZD $33.00.Current price is: NZD $28.05.
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    Nak Platinum Blonde 500ml Duo

    4.60 out of 5
    Original price was: NZD $57.90.Current price is: NZD $49.22.
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    De Lorenzo Nova Fusion Silver Shampoo 500ml

    5.00 out of 5
    Original price was: NZD $55.50.Current price is: NZD $47.18.
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    Joico Blonde Life Brightening Shampoo 300 mL

    4.80 out of 5
    Original price was: NZD $44.50.Current price is: NZD $37.83.
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    De Lorenzo Nova Fusion Silver Shampoo 250ml

    4.83 out of 5
    Original price was: NZD $31.50.Current price is: NZD $26.78.
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    Joico Color Balance Purple Shampoo 300 mL

    4.86 out of 5
    Original price was: NZD $44.50.Current price is: NZD $37.83.
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    Angel Violet Toning/Spray Trio

    5.00 out of 5
    Original price was: NZD $62.90.Current price is: NZD $53.47.
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    OFF

    Matrix Brass Off Shampoo 300ml

    4.43 out of 5
    Original price was: NZD $37.00.Current price is: NZD $31.45.
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    Nak Blonde Plus 500ml Duo

    4.50 out of 5
    Original price was: NZD $57.90.Current price is: NZD $49.22.
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    Wella Invigo Blonde Recharge Cool Blonde Shampoo 250ml

    4.71 out of 5
    Original price was: NZD $38.00.Current price is: NZD $32.30.
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    Redken Blondage Duo

    5.00 out of 5
    Original price was: NZD $79.90.Current price is: NZD $67.92.
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    Milk Shake Sweet Camomile Shampoo 300ml

    5.00 out of 5
    Original price was: NZD $35.95.Current price is: NZD $30.56.
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    Davroe Blonde Toning Shampoo 325ml

    4.67 out of 5
    Original price was: NZD $43.95.Current price is: NZD $37.36.
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    Nak Blonde Shampoo 375ml

    4.71 out of 5
    Original price was: NZD $35.45.Current price is: NZD $30.13.
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    BlondMe Neutralizing Shampoo Cool Blondes 300ml

    5.00 out of 5
    Original price was: NZD $48.00.Current price is: NZD $40.80.
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    Davines Alchemic Silver Shampoo 280ml

    5.00 out of 5
    Original price was: NZD $52.90.Current price is: NZD $44.97.
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    Nak Blonde Plus Shampoo 375ml

    4.50 out of 5
    Original price was: NZD $35.45.Current price is: NZD $30.13.
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    Matrix Color Obsessed So Silver Shampoo 300ml

    4.75 out of 5
    Original price was: NZD $37.00.Current price is: NZD $31.45.
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    Keratin Complex Blondeshell Shampoo 400ml

    4.67 out of 5
    Original price was: NZD $54.00.Current price is: NZD $45.90.
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    Angel Deep Sea No Yellow Crystalline Trio

    4.80 out of 5
    Original price was: NZD $65.80.Current price is: NZD $55.93.
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    15%
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    Milk Shake Icy Blond Bundle

    5.00 out of 5
    Original price was: NZD $124.85.Current price is: NZD $106.12.
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    Biolage Care ColourLast Purple Shampoo 400ml

    4.50 out of 5
    Original price was: NZD $44.00.Current price is: NZD $37.40.
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    Davroe Blonde Senses Trio

    4.75 out of 5
    Original price was: NZD $84.50.Current price is: NZD $71.83.
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    Pure Organic Forever Blonde Shampoo 300ml

    5.00 out of 5
    Original price was: NZD $39.50.Current price is: NZD $33.58.
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    Angel Lavender Toning Travel Duo

    4.40 out of 5
    Original price was: NZD $18.90.Current price is: NZD $16.07.
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    Angel Lavender/Body Maker Spray Trio

    4.67 out of 5
    Original price was: NZD $62.90.Current price is: NZD $53.47.
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    Wella SP Silver Blonde Shampoo 250ml

    0 out of 5
    Original price was: NZD $54.30.Current price is: NZD $46.16.
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    15%
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    Milk Shake Silver Shine Bundle

    5.00 out of 5
    Original price was: NZD $114.85.Current price is: NZD $97.62.
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    BC Clean Performance pH 4.5 Color Freeze Silver Shampoo 250ml

    4.50 out of 5
    Original price was: NZD $40.00.Current price is: NZD $34.00.
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    Moroccanoil Blonde Perfecting Purple Shampoo 200ml

    4.33 out of 5
    Original price was: NZD $55.60.Current price is: NZD $47.26.
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    Fudge Everyday Clean Blonde Damage Rewind Shampoo 250ml

    5.00 out of 5
    Original price was: NZD $19.95.Current price is: NZD $16.96.
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    Joico Blonde Life Violet Shampoo 300 mL

    5.00 out of 5
    Original price was: NZD $44.50.Current price is: NZD $37.83.
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    Fanola No Yellow Shampoo 100 mL

    3.00 out of 5
    Original price was: NZD $9.45.Current price is: NZD $8.03.
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    O&M Conquer Blonde Shampoo 250ml

    5.00 out of 5
    Original price was: NZD $46.00.Current price is: NZD $39.10.
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    Goldwell Silver Shampoo 250ml

    0 out of 5
    Original price was: NZD $32.90.Current price is: NZD $27.97.
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    Eleven Keep My Colour Blonde Shampoo Travel 50ml

    5.00 out of 5
    Original price was: NZD $12.00.Current price is: NZD $10.20.
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    Loreal Chroma Creme Purple Shampoo 300ml

    5.00 out of 5
    Original price was: NZD $54.00.Current price is: NZD $45.90.
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    Nak Rose Blonde Shampoo 375ml

    4.00 out of 5
    Original price was: NZD $37.95.Current price is: NZD $32.26.
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    Milk Shake Silver Shine Light Shampoo 300ml

    4.25 out of 5
    Original price was: NZD $38.95.Current price is: NZD $33.11.
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    Fanola Wonder No Yellow Extra Care Shampoo 350ml

    5.00 out of 5
    Original price was: NZD $37.00.Current price is: NZD $31.45.
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    BlondMe Rich Shampoo All Blondes 300ml

    0 out of 5
    Original price was: NZD $48.00.Current price is: NZD $40.80.
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    Davines Alchemic Golden Shampoo 280ml

    0 out of 5
    Original price was: NZD $51.90.Current price is: NZD $44.12.
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    Paul Mitchell Platinum Blonde Shampoo 300 mL

    3.50 out of 5
    Original price was: NZD $36.00.Current price is: NZD $30.60.
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    Lust Blonde Travel Duo

    5.00 out of 5
    Original price was: NZD $18.00.Current price is: NZD $15.30.
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    Angel Violet Toning/Mask Trio

    0 out of 5
    Original price was: NZD $62.90.Current price is: NZD $53.47.
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    ORI Lab Blonde Cleanse 300ml

    5.00 out of 5
    Original price was: NZD $43.95.Current price is: NZD $37.36.
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    Kevin Murphy Blonde on Blonde Trio

    0 out of 5
    Original price was: NZD $118.00.Current price is: NZD $100.30.
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    Juuce Silver Blonde Shampoo 300ml

    0 out of 5
    Original price was: NZD $31.15.Current price is: NZD $26.48.
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    Goldwell Dualsenses Blondes & Highlights Shampoo 1L

    5.00 out of 5
    Original price was: NZD $54.95.Current price is: NZD $46.71.
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    Milk Shake Icy Blond Shampoo Travel 50ml

    5.00 out of 5
    Original price was: NZD $12.50.Current price is: NZD $10.63.
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    Juuce Silver Blonde Conditioner 300ml

    0 out of 5
    Original price was: NZD $31.15.Current price is: NZD $26.48.
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    Milk Shake Silver Shine Shampoo Travel 50ml

    0 out of 5
    Original price was: NZD $12.50.Current price is: NZD $10.63.
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    Davroe Blonde Shampoo Mini 100ml

    5.00 out of 5
    Original price was: NZD $17.95.Current price is: NZD $15.26.
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    Fudge All Blonde Colour Lock Shampoo 250ml

    0 out of 5
    Original price was: NZD $19.95.Current price is: NZD $16.96.
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    Fudge All Blonde Colour Booster Shampoo 250ml

    0 out of 5
    Original price was: NZD $31.90.Current price is: NZD $27.12.
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    Paul Mitchell Forever Blonde Shampoo 250 mL

    5.00 out of 5
    Original price was: NZD $36.00.Current price is: NZD $30.60.
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    KMS ColorVitality Blonde Shampoo 300ml

    0 out of 5
    Original price was: NZD $37.00.Current price is: NZD $31.45.
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    Joico Blonde Life Bundle

    0 out of 5
    Original price was: NZD $135.50.Current price is: NZD $115.17.
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    Juuce Bond Blonde Shampoo 300ml

    5.00 out of 5
    Original price was: NZD $31.15.Current price is: NZD $26.48.
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    De Lorenzo Instant Illumin8/The Ends Trio

    5.00 out of 5
    Original price was: NZD $59.90.Current price is: NZD $50.92.
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    Matrix So Silver Duo

    5.00 out of 5
    Original price was: NZD $57.00.Current price is: NZD $48.45.
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    BlondMe Detoxifying Shampoo All Blondes 300ml

    0 out of 5
    Original price was: NZD $48.00.Current price is: NZD $40.80.
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    System Professional Luxeblond Shampoo 250ml

    0 out of 5
    Original price was: NZD $62.90.Current price is: NZD $53.47.
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    Davines Heart of Glass Rich Silkening Shampoo Travel 90ml

    0 out of 5
    Original price was: NZD $23.90.Current price is: NZD $20.32.
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    Nine Yards Silver Lining Silver Shampoo 300ml

    0 out of 5
    Original price was: NZD $58.15.Current price is: NZD $49.43.
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    Juuce Blush Blonde Shampoo 300ml

    0 out of 5
    Original price was: NZD $31.15.Current price is: NZD $26.48.
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    Eleven Bestie Blonde Duo

    0 out of 5
    Original price was: NZD $58.00.Current price is: NZD $49.30.
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Frequently Asked Questions

Q. Why does blonde hair need a toning shampoo?

Blonde hair, especially colour-treated blonde, can develop brassy or yellow tones over time. Toning shampoo uses purple or blue pigments to neutralize these warm hues, keeping blonde hair looking cool and fresh.

White, silver and grey hair can also be affected by brassiness and can benefit from a toning shampoo.

Q. How does blonde shampoo work?

A blonde shampoo works by distributing purple or blue pigments throughout the hair to eliminate the brassy and yellow tones that appear when your salon toner fades, and your natural undertones start to show. The pigment acts as a toner to cool down unwanted warmth and keep blonde looking bright.

Q. How often should I use a blonde toning shampoo?

For most blondes, using a toning shampoo once or twice a week is sufficient to maintain a cool, fresh blonde. If your hair is prone to becoming brassy quickly, you can use it more regularly, however, be careful that you don’t over tone – this can lead to a violet hue.

On the days you aren’t using a toning shampoo, use a hydrating or repairing shampoo instead to keep your blonde healthy.

Q. Can I use a blonde toning shampoo on natural blonde hair?

Yes, if you’re a natural blonde, you can also use purple shampoo to brighten up your hair and give a lighter, ashier look.

Q. Can I use blonde shampoo on balayage?

Definitely! A blonde shampoo is great for keeping light blonde strands looking fresh between appointments. It won’t have an effect on the darker shades in your hair. Whether you have foils, streaks, balayage, or highlights, all bleached blonde hair is prone to brassiness.

Q. What does a brightening shampoo do?

A blonde brightening shampoo is designed to enhance the natural brightness and vibrancy of blonde hair. Unlike toning shampoos that neutralize brassiness, brightening shampoos focus on boosting shine and adding a radiant, fresh look to blonde hair. Brightening shampoos like the Joico Blonde Life Brightening Shampoo contain gentle ingredients that clean without stripping color while enhancing the hair’s natural luminosity.

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