Shop salon-professional shampoo designed specifically for blonde hair. Banish unwanted yellow & brass with toning or brighten your blonde with an illuminating shampoo. Keep your blonde hydrated and repair damage with high-quality ingredients from top blonde shampoo brands like Milk Shake, Fudge, Olaplex, Kevin Murphy, and more…
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Q. Why does blonde hair need a toning shampoo?
Blonde hair, especially colour-treated blonde, can develop brassy or yellow tones over time. Toning shampoo uses purple or blue pigments to neutralize these warm hues, keeping blonde hair looking cool and fresh.
White, silver and grey hair can also be affected by brassiness and can benefit from a toning shampoo.
Q. How does blonde shampoo work?
A blonde shampoo works by distributing purple or blue pigments throughout the hair to eliminate the brassy and yellow tones that appear when your salon toner fades, and your natural undertones start to show. The pigment acts as a toner to cool down unwanted warmth and keep blonde looking bright.
Q. How often should I use a blonde toning shampoo?
For most blondes, using a toning shampoo once or twice a week is sufficient to maintain a cool, fresh blonde. If your hair is prone to becoming brassy quickly, you can use it more regularly, however, be careful that you don’t over tone – this can lead to a violet hue.
On the days you aren’t using a toning shampoo, use a hydrating or repairing shampoo instead to keep your blonde healthy.
Q. Can I use a blonde toning shampoo on natural blonde hair?
Yes, if you’re a natural blonde, you can also use purple shampoo to brighten up your hair and give a lighter, ashier look.
Q. Can I use blonde shampoo on balayage?
Definitely! A blonde shampoo is great for keeping light blonde strands looking fresh between appointments. It won’t have an effect on the darker shades in your hair. Whether you have foils, streaks, balayage, or highlights, all bleached blonde hair is prone to brassiness.
Q. What does a brightening shampoo do?
A blonde brightening shampoo is designed to enhance the natural brightness and vibrancy of blonde hair. Unlike toning shampoos that neutralize brassiness, brightening shampoos focus on boosting shine and adding a radiant, fresh look to blonde hair. Brightening shampoos like the Joico Blonde Life Brightening Shampoo contain gentle ingredients that clean without stripping color while enhancing the hair’s natural luminosity.
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